1. Introduction

Welcome to Knoversa Global ("Knoversa," "we," "us," or "our"). At Knoversa Global, we are deeply committed to protecting your privacy and ensuring the security of your personal data. This comprehensive Privacy Policy is designed to inform you transparently about how we collect, use, disclose, and safeguard your information when you visit our website, use our software applications, engage with our enterprise services, or otherwise interact with us (collectively, the "Services").

Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by the practices described in this document. If you do not agree with our policies and practices, your choice is not to use our Services. This policy applies to all visitors, users, and others who access the Services from anywhere in the world.

As a global entity, Knoversa operates across multiple jurisdictions. We strive to align our privacy practices with the most stringent global standards, including the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and other applicable data protection laws worldwide. We believe that privacy is a fundamental right, and we build our products and services with privacy by design and by default principles in mind.

2. Information We Collect

To provide our Services effectively and securely, we collect various types of information. We categorize the information we collect into three primary areas: information you provide directly to us, information we collect automatically when you use our Services, and information we obtain from third-party sources.

2.1 Information You Provide Directly to Us

We collect information that you explicitly voluntarily provide to us when you interact with Knoversa Global. This includes scenarios such as when you register for an account, subscribe to our newsletters, request customer support, participate in surveys or beta testing, apply for a job, or communicate directly with our team. The types of personal information we may collect in this manner include, but are not limited to:

• Contact Information: Your full name, email address, postal address, and telephone numbers.
• Account Credentials: Usernames, passwords, password hints, and similar security information used for authentication and account access.
• Professional Data: Company name, job title, industry, and organizational details if you are utilizing our B2B enterprise services.
• Payment and Billing Information: If you make a purchase, we collect billing details necessary to process your payment, such as credit card numbers (processed securely by our third-party payment gateways), billing address, and transaction history.
• Communications: The content of messages you send to us, including customer service inquiries, feedback, and responses to surveys.

2.2 Information We Collect Automatically

When you access, navigate, or use our Services, we automatically collect certain information about your device and your usage patterns. This information helps us understand how our Services are being used, improve user experience, and ensure system security. Automatically collected information may include:

• Device Information: We collect data about the device you use to access our Services, including hardware models, operating systems and versions, unique device identifiers (such as MAC addresses or advertising IDs), mobile network information, and browser types and versions.
• Log Data and Usage Details: Our servers automatically record information that your browser sends whenever you visit a website. This log data may include your Internet Protocol (IP) address, the date and time of your request, the pages of our website that you visit, the time spent on those pages, search queries, and crash reports.
• Location Information: We may derive your approximate geographic location based on your IP address to provide localized content, comply with regional regulations, and prevent fraudulent activity. We do not track your precise geolocation without your explicit consent.

2.3 Information from Third-Party Sources

From time to time, we may obtain information about you from third-party sources, such as public databases, joint marketing partners, social media platforms, or data brokers. We protect information obtained from third parties according to the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data.

3. How We Use Your Information

Knoversa Global uses the information we collect for a variety of legitimate business purposes. Our primary goal is to provide you with a secure, efficient, and customized experience. Specifically, we may use your personal data for the following purposes:

• Providing and Maintaining Services: To create and manage your account, deliver the products or services you have requested, process transactions, and provide customer support.
• Improving and Developing Services: To analyze usage trends, conduct research, troubleshoot issues, and develop new features, products, or services based on user needs and feedback.
• Communication: To send you administrative messages, technical notices, security alerts, and support messages. With your consent, we may also send promotional communications, newsletters, and marketing materials related to Knoversa Global and our partners. You can opt-out of marketing communications at any time.
• Personalization: To tailor the content and information that we may send or display to you, offer location customization, and provide personalized help and instructions.
• Security and Fraud Prevention: To protect our Services, users, and Knoversa from fraudulent, malicious, or illegal activities; to verify accounts and activity; and to enforce our Terms of Service.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests; and to protect the rights, property, and safety of Knoversa Global, our users, or the public.

4. Legal Basis for Processing (EEA and UK Users)

If you are an individual located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and using your personal information will depend on the specific context in which we collect it. We typically collect personal information from you only where:

1. Consent: We have your explicit consent to do so (e.g., when you subscribe to our newsletter).
2. Contractual Necessity: We need the personal data to perform a contract with you (e.g., to provide you with the Services you have subscribed to).
3. Legitimate Interests: The processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., to improve our Services, ensure security, and conduct direct marketing).
4. Legal Obligation: We have a legal obligation to collect personal data from you (e.g., for tax or accounting purposes).

5. How We Share Your Information

Knoversa Global does not sell, rent, or trade your personal information to third parties for their commercial purposes. However, we may share your information in the following circumstances to facilitate our operations and provide our Services:

• Service Providers: We employ third-party companies and individuals to facilitate our Services ("Service Providers"), provide Services on our behalf, perform Service-related functions (e.g., maintenance services, database management, web analytics, payment processing, and hosting), or assist us in analyzing how our Services are used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: In the event that Knoversa Global is involved in a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
• Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, subpoena, or court order; (b) protect and defend the rights or property of Knoversa Global; (c) act in urgent circumstances to protect the personal safety of users of the Services or the public; or (d) protect against legal liability.
• Corporate Affiliates: We may share information with our parent company, subsidiaries, joint ventures, or other companies under common control, requiring them to honor this Privacy Policy.
• With Your Consent: We may share your personal information for any other purpose disclosed to you at the time we collect the information or with your explicit consent.

6. Data Retention and Security

Retention: We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We also retain usage data for internal analysis purposes, generally for a shorter period, except when this data is used to strengthen security or improve functionality.

Security: The security of your data is paramount to us. We implement commercially reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include encryption in transit and at rest, regular security audits, and strict access controls. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

7. International Data Transfers

Knoversa Global is a globally operating company, and your information, including personal data, may be transferred to, stored, and processed in countries outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located in the European Economic Area (EEA), the UK, or Switzerland, we ensure that transfers of personal data to a third country or an international organization are subject to appropriate safeguards as described in Article 46 of the GDPR, such as utilizing the Standard Contractual Clauses approved by the European Commission.

8. Your Privacy Rights and Choices

Depending on your location and applicable laws (such as GDPR or CCPA), you may have certain rights regarding your personal information. These rights may include:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure ('Right to be Forgotten'): You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

9. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies on our Services to collect and store your information. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

10. Children's Privacy

Our Services do not address anyone under the age of 13 (or higher age threshold depending on the jurisdiction). We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our Data Protection Officer and privacy team.